BUSSINESS PLAN (GATEWAY TO SNOWTOWN) Essay Example | Topics and Well Written Essays - 1750 words

BUSSINESS PLAN (GATEWAY TO SNOWTOWN) - Essay Example In order to reverse this abysmal trend, my plan proposes the design and implementation of a project that will establish two main gateway signs, to be located in two strategic sites in the town. The overall rationale behind this decision is to present Snowtown to commuters before their entry into the district. It will also serve as a quick reference to what is on offer and where it can be obtained within the premise of the city. The project envisages beyond given the town an aesthetic phase lift to also providing a one stop coordinating network of the town’s iconic and signing outlay. To be incorporated in the project is the construction of public services centers at definite locations within the overall framework of the project. Snowtown by virtue of her location is the most preferred route for road users commuting to and fro Adelaide and Port Piere. Owing to this significant advantage, it is incumbent on the city planners to identify how to enhance the comparative advantage of this phenomenon within the established context of road transport. A recent survey indicates that, most travelers know little or nothing about this boisterous town besides cruising through it to their intended destinations. The project therefore, desires to embark on a massive publicity campaign that will showcase the township as an appealing tourism destination that will treat visitors to a delightful exhibition of the rich cultural heritage of Snowtown. It will serve as a platform to tap into the vibrant agricultural legacy for which the township is reputed for. In the case of Snowtown, besides the conventional road signage, there is a conspicuous gap in the provision of other equally relevant information outposts that presents the town in a unique fashion with the view of marketing it. In recognition of the above fact, there has been a remarkable move by government in recent times to explore within available provisions to pursue viable programmes that spurs sustainable economic