Pfizer s Drug Testing Strategy - 1275 Words

According to the reading Pfizer’s Drug-Testing Strategy in Nigeria in Chapter 4 of International Business (Hill, 2011), in 2006 it was determined that the world’s largest pharmaceutical company, Pfizer Inc, violated an international law by Nigerian officials. This is law made it illegal for unapproved drugs to be tested on human beings. The crime took place in 1996 when a test drug, Trovan, was given to nearly 100 children suffering from a deadly strain of meningitis. Five of the children given the drug died while 6 others died after receiving a comparison of the antibiotic. This case questions the ethics of decision making on Pfizer’s behalf. Though Pfizer obtained verbal consent from parents to administer Trovan to their children, all ground was not covered. There is an issue of falsified documentation, the omission of information (mainly that Trovan was experimental), and the disregard for the well-being of the children by not taking them off of the drug. Base d on information presented in this case it is believed that Pfizer did not act ethically because the sick children’s best interest was not taken to heart. It generally 12 years for a potential new drug to go from the lab to garnering approval for use. The clinical development of a drug can be time consuming and expensive which accounts approximately 45 to 75 percent of the $1.2 billion average cost of bringing a new therapy to market. There are 4 phases of clinical development that is done are pre-clinical trials.Show MoreRelatedLipitor Marketing Case Study Essay1579 Words   |  7 Pagesmarket share leader. Warner-Lambert developed the drug initially but needed to catch up in the market so they teamed up with Pfizer, known for their marketing and sales competency. This partnership was just what the doctor ordered for the initial introduction of Lipitor to the market. In 2001, Pfizer took full control of Lipitor and changed the marketing game once again. 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